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Airport team showcases the West Country to world airlines

Created: 9th Apr 2015

Bristol Airport has joined forces with Destination Bristol to promote the West of England to airlines and airports from across the globe.

Routes Europe is the continent’s largest aviation event bringing together a wide range of airlines, airports and tourism authorities. Routes Europe takes place in Aberdeen, Scotland from 12 – 14 April and gives airports and tourism organisations the chance to meet with airlines to discuss new route opportunities.

As well as attending face-to-face meetings with airlines, Bristol Airport will be hosting an exhibition stand at the event, putting Bristol Airport on the world map to 1,800 delegates, including representatives from 125 airlines and 450 airports.

On Sunday evening Bristol Airport and Destination Bristol will play host to invited guests and will be showcasing local cheese and drink from the South West with a variety of local cheeses and brands including Lye Cross Cheese and Butcombe beer – brewed just a few miles from the Airport.

This is the third year running that Destination Bristol has attended Routes conferences. Meetings in previous years were instrumental in securing this summer’s twice-weekly Scandinavian Airlines (SAS) service from Stockholm which brought hundreds of high-spending Swedish visitors to the city.

Shaun Browne, Aviation Director at Bristol Airport, said:
“Routes Europe is an important date in our calendar because it gives us the opportunity to meet with key decision-makers to make the case for new routes. This event is only one of a number of aviation and tourism events the Bristol Airport Team attends throughout the year. Inbound tourism is a vital part of the passenger mix for airlines, so having the support of Destination Bristol helps us to demonstrate the strong tourism offer we have for visitors to the West of England. We are confident we will be able to work together to secure new routes which will benefit the region.”

John Hirst, Chief Executive of Destination Bristol, said:
“Working with Bristol Airport at Routes Europe and its international equivalent has given an unrivalled opportunity to support Bristol Airport’s route development strategy which in turn influences the international strategy for the tourism economy. It has also helped develop relationships with individual airlines and airports at the other end of those routes to support inbound tourism. It will be no surprise that there is a strong correlation between the origin of Bristol’s international visitors and the inbound airport routes. Working in partnership with the Airport, Bath and other regional destinations enables us to build a sustainable future with Bristol as the gateway to the wider south and west.”

The number of foreign residents using Bristol Airport has almost trebled in the last decade, with over a million journeys made by overseas visitors from a variety of countries in 2014.

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