News Release (26/11/10)
Airport’s artwork welcomes visitors to the South West
An eye-catching piece of art designed to welcome visitors to the South West went on show today (Friday 26 November) when the Tourism and Heritage Minister, John Penrose, officially unveiled a 57 metre long mural in Bristol Airport’s new arrivals walkway.
The mural was designed by Bristol based creative agency, Halo Media, and features images of many iconic attractions from across the region while capturing the South West’s blend of enterprise and natural beauty in a dramatic piece of art.
Mr Penrose, whose Weston-super-Mare constituency is depicted in the mural, said:
“This is a stunning piece of work – big, bold and bang up-to-date. The South West has so much to offer visitors, and it’s great to see it all brought together in such an eye-catching way.”
Robert Sinclair, Chief Executive Officer at Bristol Airport, said:
“By providing a memorable welcome to arriving passengers we can help to create a positive first impression of the South West. I hope the mural will inspire visitors to explore the region, and remind those of us lucky enough to live here what a great place this is.”
Nick Ellis, Creative Director at Halo Media, said:
“This was a dream brief for us – commissioned to create an art installation that encapsulates more than just the iconic landmarks of the South West. The mural communicates the spirit of the region and represents the progressive and contemporary Bristol Airport brand. The mural welcomes visitors on their arrival to the West, but it also challenges, excites and engages a tourist audience about what it means to live and stay here. We are fiercely proud of the results.”
The mural adorns a 57 metre stretch of the Airport’s new walkway, which opened earlier this year. The walkway connects the terminal building to eight pre-boarding zones, enabling passengers to walk to and from aircraft undercover instead of being driven by bus.