Bristol Airport aims high in Devon and Cornwall
Created: 2nd Sep 2013
Campaign to raise region’s awareness of 100+ destinations.Bristol Airport launches a marketing campaign across Devon and Cornwall today (Monday 2 September) highlighting the wide range of routes available to passengers across the South West.
The campaign comes on the back of significant growth in market share in the two counties which indicates that Bristol is increasingly seen as the airport of choice in the region.
Analysis of data from the UK’s Civil Aviation Authority shows that just under a third (33 per cent) of air journeys made by residents of Cornwall have an origin or destination at Bristol Airport, with the number even higher (35 per cent) for Devon*. In total, just under one million passengers from Devon and Cornwall used Bristol Airport last year.
Bristol Airport’s analysis of CAA data estimates that its market share has risen since 2008, when it accounted for around one fifth of the market for air travel in Devon and Cornwall.
Alongside print, radio and outdoor advertising across the region, the Bristol Airport team will be visiting travel agents on both sides of the Tamar during the course of the week. The campaign focuses on the range of destinations available from Bristol (over 100 served by direct flights), offering a convenient alternative to the long trip to airports in London.
Shaun Browne, Aviation Director at Bristol Airport, said:
“Air connectivity is vital to people across the South West, both for business and leisure purposes. Without flights to destinations across the UK and Europe parts of our region would be cut off from the many benefits that travel brings.
“We have seen major structural changes across the regional airport market in the UK since the economic downturn, with the South West particularly hard hit by airfield closures. Our message to people in Devon and Cornwall is that Bristol Airport can fill the gap, with a great range of routes and services which mean that you do not have to go to London when you want a foreign holiday or need to do business overseas.
“Access from the south via the M5 is good, and links to the rail network are better than ever with our Flyer bus operating between the Airport and Bristol Temple Meads station every ten minutes at peak times.
“Serving the wider region is an important part of our vision, both through a comprehensive outbound route network or as a gateway to overseas visitors exploring the fantastic attractions the South West has to offer.”
*Based on analysis of data from the CAA Passenger Survey 2012.