Jet beats train in race to Paris
Created: 27th Oct 2015
bmi regional showcases speed and convenience of twice-daily service from Bristol.
bmi regional has put its Bristol to Paris flight to the test by staging a race between passengers travelling by plane and train. The resulting short film – titled The Race to Paris - launched today showcases the speed and convenience of bmi regional’s twice-daily service to the French capital.
The Race to Paris captures key stages in the journeys of two travellers from Bristol using different modes of transport before rendezvousing in the centre of Paris to compare notes on journey times, comfort and costs. As well as beating the train by two and a half hours, the bmi regional service to Paris Charles de Gaulle also provides complimentary refreshments, online check-in, Fast Track security for frequent travellers and a free 20kg hold baggage allowance. Filming was completed on the same day and at the same time to provide a fair comparison of the journey time involved. Train and flight tickets were also booked on the same day to provide accurate prices.
bmi regional’s Paris service launched earlier this year and is one of seven destinations now served by the airline from Bristol. The flight operates six days a week, with two flights a day from Monday to Friday, and one flight on Sunday. Weekday flights are timed to enable business travellers to do a day’s business without the necessity of an overnight stay. One way fares start at £49 one way, including all taxes. As standard, all fares include an in-flight full bar and snack service and 20kg of checked baggage.
The Race to Paris will be used to demonstrate the benefits of flying direct from Bristol Airport to Paris with business travellers, agents and travel bookers.
Jochen Schnadt, Chief Commercial Officer for bmi regional commented: “This video perfectly demonstrates the speed, efficiency and most importantly convenience of travelling with bmi regional. We’ve worked very hard over the years to ensure we have optimised departure and arrival times in and out of our airports. Combine this with our speedy check-ins, value fares and in-flight catering and as you see from the video, our passengers arrive at their chosen destinations in a timely fashion having enjoyed a relaxing and fulfilling flight.”Shaun Browne, Aviation Director at Bristol Airport, said:
“The film is a fun way of showing the serious time and cost savings businesses in the South West can make by choosing to fly from Bristol Airport. We recognise that business passengers in particular value speed and convenience, so we are continuing to invest in improvements to the terminal which will make the passenger experience even better. Put this together with the great service airlines like bmi regional provide and we have a product which stands comparison not just with other airports, but other modes of transport too.”