Bristol Airport to give virtual gifts away in 12 days of Christmas campaign
Created: 9th Dec 2016
Bristol Airport are launching a 12 days of Christmas campaign with a twist to celebrate the run up to the festive season.
Hosted on Facebook with cross promotional support from Twitter, the carousel-led campaign encourages social media users to swipe through a series of images to digitally ‘unwrap’ the gifts that lay beneath. The range of mystery presents have been generously donated by Bristol Airport’s partner retailers: Accessorize, Claire’s, Dixons Travel, JD Sports, WHSmith, World Duty Free.
The campaign was powered by leading digital agency e3, and was devised to experiment with Facebook’s carousel format whilst giving back to the airport’s loyal customer base; gifting them virtual Christmas presents to be unwrapped through digital means, with the lucky winners all receiving their presents in time for Christmas.
Isabelle Whiteman, Head of Marketing at Bristol Airport said “We wanted to be a part of the festivities and Christmas cheer on social media. However, we didn’t want to contribute another standard 12 days of Christmas competition. Using Facebook’s carousel format in this way means that we can demonstrate our appreciation to our valued customers, whilst promoting our retail offer in a softer way.”
“Facebook’s carousel is often something advertisers just use to sell more product. However, handled correctly, they can present the opportunity to think more creatively about the way we deliver a message. This campaign simply offers Bristol Airport customers a playful way to interact with some festive fun” said Associate Creative Director at e3, Nicholas Horne.